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HOW TO GET MORE CLIENTS FROM FACEBOOK

 Social media platforms such as Facebook can be excellent marketing tools for businesses. For many, however, the value of Facebook and other websites can often seem confusing. Can a small business really get customers from Facebook and how can you do it? The answer is yes and it’s easier than you think if you do the right things.

When it comes to marketing, small businesses, can not afford to ignore Facebook. There are many ways how to use Facebook to promote your business, and with Facebook regularly rolling out updates and tools made especially for small business owners, there’s never been a better time to cultivate your online presence. Regardless of the size of your budget, there are paid and free methods that your business can use to get new customers on Facebook. 


Connect with your Audience

Grow your audience organically by creating content people actually find interesting. The idea to consistently post quality content that your followers will want to share, like, and comment on. This is the place where you can cultivate a brand voice and connect with your audience on a more casual, intimate level.

Create a Facebook Event

 

If you’re already hosting an event for your business, consider promoting it by making and sharing a Facebook event. Whether your event is an in-store one, or an online one (a webinar, live contest, etc.), you can use Facebook events to draw attention to your brand and attract new clientele.

 

Tag People on Facebook

 

Tagging people is a way to get someone’s attention on Facebook. Tag people on Facebook who you think might be interested in your products or give shout out to loyal customers.

Engage potential customers—If you’re wondering how to attract new customers with Facebook, you’ll be pleased to know that there are plenty of ways you can engage new and old customers alike, and encourage them to buy your product at the same time.

 

Advertise on Facebook

Given the popularity of Facebook, and the fact that seemingly everyone has one, advertising on Facebook should be a no-brainier. Indeed, Facebook advertising has grown by 680% since 2020, with companies worldwide having spent a whooping $8 billion in Facebook Ads. Yet, few companies invest in Facebook ads, finding them underwhelming, confusing, or not realizing their value.

Use Facebook Offers

Facebook Offers allows businesses to create coupons that can be used online, in-person, or both, and for a small fee, Facebook will push your coupons to Facebook users who don’t already follow your page. A Facebook Offer will pop up on a user’s news-feed in the same way an advertisement would.

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